# Impel

Canonical: https://superficialanalysis.com/analysis/automotive/impel

One AI operating system for sales, service, and marketing

Impel spans sales, service, marketing, and merchandising in one platform, and reports more than 8,000 retailers and OEMs across 51 countries.

Website: https://impel.ai

Historical source snapshot: July 2026. Not re-reviewed in the directory expansion.

## Pricing

Per rooftop, per month, starting at

- 0–750 repair orders: $1,499/mo

- 750–1,500 repair orders: $1,999/mo

- 1,500+ repair orders: $2,499/mo

## Integrations

- DMS: CDK, Reynolds & Reynolds, Dealertrack, Tekion, PBS, Keyloop, Pentana
- Schedulers: Xtime
- CRMs: VinSolutions, DealerSocket, Momentum, DealerPeak, ProMax, Activix, Walcu, Eskimo Lead Management
- OEM programs: GM, Chevrolet, Buick, GMC, Cadillac, Stellantis, Honda, Acura, Hyundai, Kia, Audi, Porsche, Jaguar, Land Rover, Maserati, Mitsubishi

## Overview

Impel is one AI operating system spanning sales, service, marketing, and merchandising, with an integrated inbound and outbound fixed ops platform. The company reports serving more than 8,000 retailers and OEMs across 51 countries.

Impel's site lists more than 100 integrations spanning dealer platforms, website providers, marketplaces, and data vendors. The dealership-system ones are listed here; confirm your exact stack at the demo.

For Toma dealers there's a familiar face: our former customer-success lead Samantha Sabo is now a senior voice CS lead at Impel. Reach her at [SSabo@impel.ai](mailto:SSabo@impel.ai).


## Company facts

- Founded: 2011 [verified] — rebranded Impel ’22 Sources: https://www.crunchbase.com/organization/swipe-to-spin, https://powersportsbusiness.com/top-stories/2022/04/02/spincar-announces-name-change-to-impel/
- HQ: Syracuse, NY [verified] Sources: https://impel.ai/contact-us/
- Stage: PE-backed [verified] — Silversmith Sources: https://www.silversmith.com/portfolio/impel
- Headcount: ~450 [verified] — ~530 per trackers ’26 Sources: https://impel.ai/about-impel/, https://tracxn.com/d/companies/impel/__fEeR1DNV0aTX5RYBoTOz6ieENax_Yxph3cOHAVBgB6M
- Funding: $126M [verified] Sources: https://www.prweb.com/releases/impel-secures-104-million-growth-equity-investment-led-by-silversmith-capital-partners-823619173.html
- Last round: Series C · $104M · Jan ’23 [verified] Sources: https://impel.ai/blog/impel-announces-104m-growth-investment-led-by-silversmith-capital-partners/
- Investors: Silversmith, Wavecrest [verified] Sources: https://www.crunchbase.com/organization/swipe-to-spin
- Projected revenue: $100M (est.) [toma-firsthand] — >$50M ARR ’22 and $150M target for end ’26, per WSJ Sources: https://webreprints.djreprints.com/2368155.html, https://getlatka.com/companies/impel.io
- In / out: Both [verified] Sources: https://impel.ai/service-ai/
- Channels: Voice, SMS, email +2 [verified] Sources: https://impel.ai/service-ai/
- Focus: Sales + service [verified] — multi-product platform Sources: https://impel.ai/platform-overview/
- Languages: 80+ [vendor-claimed] Sources: https://impel.ai/blog/four-impel-updates-that-strengthen-human-connections-in-auto-sales/
- Scheduling: DMS calendar · Xtime · SMS [vendor-claimed] Sources: https://impel.ai/news/impel-partners-with-xtime/
- Customers (claimed): 1,000+ [vendor-claimed] — sales + service Sources: https://impel.ai/about-impel/
- Named customers: Audi, Mitsubishi, Lithia UK + [verified] Sources: https://impel.ai/oem-programs/
- OEM programs: Ford, GM, Mitsubishi +7 [verified] Sources: https://impel.ai/oem-programs/, https://impel.ai/news/impel-and-ford-direct-partnership-conversational-ai-solutions/
- DMS: CDK, Tekion, R&R, Dealertrack [verified] Sources: https://impel.ai/partners/, https://impel.ai/news/impel-integrates-with-tekion/
- Schedulers: Xtime [verified] Sources: https://impel.ai/news/impel-partners-with-xtime/
- 3rd-party review: G2 (score n/a) [not-disclosed] Sources: https://www.g2.com/products/impel/reviews
- Press: Inc. 5000; acq. Outsell $100M+ [verified] Sources: https://impel.ai/news/impel-acquires-automotive-customer-engagement-platform-outsell/

## Sources and research notes

Original automotive coverage; source labels and commercial terms retain their historical meaning.



[Research methodology](https://superficialanalysis.com/methodology.md)