# Mia

Canonical: https://superficialanalysis.com/analysis/automotive/mia

Calls and texts across sales, service, and reception, 24/7

Mia handles calls and texts across sales, service, and reception with multilingual support. Over half of the top 10 US dealer groups use it, per Mia.

Website: https://www.mia.inc

Historical source snapshot: July 2026. Not re-reviewed in the directory expansion.

## Pricing

Custom, built around rooftop count, call volume, departments, and features. Book a demo for a package and transition plan.

## Integrations

- DMS: CDK, Reynolds & Reynolds, DealerTrack, Tekion, PBS, Lightspeed, Auto/Mate
- CRMs: VinSolutions, DriveCentric, CDK eLead, Tekion, DealerSocket, Lightspeed, Reynolds & Reynolds
- Service & scheduling: Xtime, Tekion, Reynolds & Reynolds, Dealer-FX, myKaarma, Affinitiv, Protractor, Auto.Live, UpdatePromise, TCC, Omnique, Lightspeed, DealerTrack, CDK, Auto/Mate
- Inventory: vAuto, ACV MAX, AutoSweet, Dealer Inspire, HomeNet Automotive, Predian, Vincue, Dealerslink, Lightspeed, Foureyes, Tekion
- Phone system: Volie

## Historical offer

For Toma dealers: first month free.

## Overview

Mia handles inbound and outbound phone calls and texts across sales, service, and reception, with multilingual support and 24/7 coverage. Mia reports adoption by over half of the top 10 US dealer groups, and says its high-performing dealers average $800K in added annual revenue from recovered calls.

Mia's site lists more than 40 integrations across DMS, CRM, scheduling, inventory, and phone systems; the full set is listed here.

> "Mia does not just answer phones — she runs a meaningful part of our operation. You don't really grasp what 15,000 calls handled sounds like until the phones go quiet and the appointments keep rolling in anyway."

— Nick Walag, Service Director, Earnhardt Chevrolet, on [Mia's landing page](https://www.mia.inc/)


## Company facts

- Founded: 2023 [verified] Sources: https://www.prnewswire.com/news-releases/mia-labs-raises-20m-series-a-to-power-the-ai-super-employee-behind-350-dealerships-302668343.html
- HQ: Allen / Austin, TX [disputed] Sources: https://www.builtinaustin.com/company/mia-labs, https://www.prnewswire.com/news-releases/mia-labs-raises-20m-series-a-to-power-the-ai-super-employee-behind-350-dealerships-302668343.html
- Stage: Series A [verified] Sources: https://www.crunchbase.com/organization/mialabsinc
- Funding: $29M [verified] Sources: https://www.prnewswire.com/news-releases/mia-labs-raises-20m-series-a-to-power-the-ai-super-employee-behind-350-dealerships-302668343.html
- Last round: Series A · $20M · Jan ’26 [verified] Sources: https://www.prnewswire.com/news-releases/mia-labs-raises-20m-series-a-to-power-the-ai-super-employee-behind-350-dealerships-302668343.html
- Investors: Permanent Capital, Norwest +2 [verified] Sources: https://www.prnewswire.com/news-releases/mia-labs-raises-20m-series-a-to-power-the-ai-super-employee-behind-350-dealerships-302668343.html
- In / out: Both [vendor-claimed] Sources: https://www.mia.inc/use-cases/services
- Channels: Voice, SMS [vendor-claimed] Sources: https://www.mia.inc/
- Focus: Service + sales [vendor-claimed] Sources: https://www.mia.inc/use-cases/services
- Languages: EN, ES + [vendor-claimed] Sources: https://www.mia.inc/use-cases/reception
- Scheduling: DMS booking · op-codes · recalls [vendor-claimed] Sources: https://www.mia.inc/use-cases/services
- Customers (claimed): 100–1,000 [vendor-claimed] Sources: https://www.prnewswire.com/news-releases/mia-labs-raises-20m-series-a-to-power-the-ai-super-employee-behind-350-dealerships-302668343.html
- Named customers: Earnhardt CDJR, Covert [verified] Sources: https://www.paschgroup.com/vendor-reviews/mia/
- OEM programs: None [not-disclosed] Sources: https://www.mia.inc/company
- DMS: CDK, Tekion, R&R +2 [vendor-claimed] — 35+ claimed Sources: https://www.mia.inc/use-cases/services
- Schedulers: Xtime, Dealer-FX, myKaarma [vendor-claimed] Sources: https://www.mia.inc/use-cases/services
- 3rd-party review: 5/5 Pasch (1) [verified] Sources: https://www.paschgroup.com/vendor-reviews/mia/
- Press: Series A; MSFT feature [verified] Sources: https://www.cbtnews.com/mia-labs-raises-20m-series-a-to-power-the-ai/

## Sources and research notes

Original automotive coverage; source labels and commercial terms retain their historical meaning.



[Research methodology](https://superficialanalysis.com/methodology.md)