# Stella

Canonical: https://superficialanalysis.com/analysis/automotive/stella

Inbound and outbound across phone, SMS, and email

Stella manages inbound and outbound across phone, SMS, and email, and books directly into the DMS through certified integrations.

Website: https://stellaautomotive.com

Historical source snapshot: July 2026. Not re-reviewed in the directory expansion.

## Pricing

Book a demo for pricing and transition incentives

## Integrations

- DMS: CDK, Reynolds & Reynolds, Tekion, Automate, PBS
- Schedulers: Xtime, myKaarma, Dealer-FX, Update Promise, WiAdvisor
- CRMs: Reynolds Focus, VinSolutions
- Outbound & BDC: Affinitiv, Volie

## Overview

Stella manages inbound and outbound across phone, SMS, and email, and books appointments directly into your DMS and service scheduler through certified integrations. STELLA Catalyst handles outbound for sales, service, recalls, defectors, telematics, and declined services.

> "With STELLA handling our inbound service calls, our Ford stores are now converting an average of 56% of booking opportunities into confirmed appointments — all without adding headcount or extending hours. Our top-performing store is hitting 70%. That’s not just a better customer experience; it’s real, measurable service revenue that also frees my team up to do additional outreach."

— Michelle Paschall, BDC Director, Sheehy Auto Stores, on [Stella's landing page](https://stellaautomotive.com/)


## Company facts

- Founded: 2022 / 2016 [disputed] — filing ’22; Telepathy Labs lineage ’16 Sources: https://stellaautomotive.com/about/, https://www.crunchbase.com/organization/stella-automotive-ai
- HQ: Tampa, FL [verified] Sources: https://www.cbinsights.com/company/stella-automotive-ai
- Stage: Series A [verified] — Telepathy Labs Sources: https://www.crunchbase.com/organization/stella-automotive-ai
- Headcount: ~34–51 [vendor-claimed] Sources: https://rocketreach.co/stella-automotive-ai-profile_b7f64e21c2ad2435
- Funding: $34.7M / $107M [disputed] Sources: https://pitchbook.com/profiles/company/175878-10, https://www.crunchbase.com/organization/stella-automotive-ai
- Last round: Conv. debt · $11M · Dec ’24 [verified] Sources: https://www.businesswire.com/news/home/20241205555844/en/, https://www.autonews.com/retail/reynolds-and-reynolds-dealers-back-stella-automotive-ai-funding/
- Investors: Reynolds & Reynolds + dealers [verified] Sources: https://www.autonews.com/retail/reynolds-and-reynolds-dealers-back-stella-automotive-ai-funding/
- In / out: Both [verified] Sources: https://www.paschgroup.com/vendor-reviews/stella/
- Channels: Voice, SMS, chat [verified] Sources: https://stellaautomotive.com/how-ai-can-facilitate-multi-channel-appointment-scheduling-for-dealerships-phone-sms-and-web-chat/
- Focus: Service + sales [verified] Sources: https://www.paschgroup.com/vendor-reviews/stella/
- Languages: EN, ES [verified] Sources: https://stellaautomotive.com/stella-launches-new-spanish-conversational-ai-feature-expanding-your-dealerships-reach/
- Scheduling: DMS write-back · 270+ op-codes · tech match [vendor-claimed] Sources: https://stellaautomotive.com/stella-service-booking-ai-unleashes-expanded-connectivity/
- Customers (claimed): 100–1,000 [vendor-claimed] Sources: https://stellaautomotive.com/about/
- Named customers: Valley Hi Toyota, Germain +3 [vendor-claimed] Sources: https://www.paschgroup.com/vendor-reviews/stella/
- OEM programs: GM IMR DDS [verified] Sources: https://www.prnewswire.com/news-releases/stella-ai-selected-to-join-gm-imr-dds-program-302359904.html
- DMS: CDK, R&R, Tekion, Dealer-FX [verified] Sources: https://www.paschgroup.com/vendor-reviews/stella/
- Schedulers: Xtime, Affinitiv, myKaarma +1 [verified] Sources: https://stellaautomotive.com/stella-service-booking-ai-unleashes-expanded-connectivity/
- 3rd-party review: 5/5 Pasch · 5.3/10 (3) [verified] Sources: https://www.paschgroup.com/vendor-reviews/stella/
- Press: GM IMR ’25; $19.7M Series A ’24 [verified] Sources: https://www.prnewswire.com/news-releases/stella-ai-selected-to-join-gm-imr-dds-program-302359904.html, https://www.businesswire.com/news/home/20240501755695/en/

## Sources and research notes

Original automotive coverage; source labels and commercial terms retain their historical meaning.



[Research methodology](https://superficialanalysis.com/methodology.md)
